Problem:

Episerver, a leading digital experience platform, acquired an optimization company called Optimizely, choosing to take on their name as well. In light of this acquisition, they came to co for help creating a cohesive brand story, tone, and look that would both bring the company together internally, and distinguish themselves to the marketplace.

Solution:

This engagement spanned across two phases both Brand and Product, and included:

• Strategic deep-dives to generate the brand purpose to: “Unlock digital potential” and product story around simple sophistication.

• A new visual identity including new logo

• Designed creative assets to be used both internally and externally

• A messaging toolkit for both brand and product translating offering proof points into more human, conversational language

As the Creative Director and lead writer I oversaw our team of designers and partnered with strategists to generate the story, tone, and messaging.