Problem:

Chewy, a beloved brand among pet-owners has experienced a rapid amount of growth in a relatively short period of time. They came to co for help generating a brand story that would serve as an internally rallying cry along with external comms and actions that would give them a fresh point of view to stand out from competitors like Amazon.

Solution:

To do this, we:

• Collaborated across multiple stakeholders to create Chewy’s purpose to: “Amplify the power of pets to connect people”

• Partnered with Athletics to create a compelling new visual identity.

• Turned that purpose into an external platform called “Make the world more chewy” and generated assets for video, banners, social and a e-magazine called BeChewy.com

• Came up with brand actions to make everything from work to travel “more chewy”

• Created video, social, and OOH assets for a product campaign about the power of connecting people through pets.

Full confession, despite so much love for this work by our clients, larger forces caused Chewy to not move forward with this work. I’m still very proud of what we created and the purpose does live on. (I’ll tell you more over a beer.)